Some artists and bands make great music, play concerts, and just march on merrily in that direction for the whole of their careers.
Others – take it a step further, into television shows, merchandise, even movies.
Technically a band or artist is a brand in itself, but some have taken the idea much further.
One of the benefits of DIY culture is the increased success of small, independent music companies. More than ever, consumers have a wider variety of equipment options, especially with effects pedals. One of the upstarts getting plenty of positive attention is Devi Ever, a Portland-based distortion pedal company that specializes in fuzz pedals. Recently, I picked up their Aenima pedal to see what all the excitement is about.Read More